Describe the ideal visitor to your website. Consumers or other businesses? Fashion-forward or more conservative? High-end or budget? Local to you or far- flung? Young or old?
If your ideal visitor visited your website, what would you want them to do before they left? Contact you? Book an appointment? Make a purchase? Subscribe to your newsletter?
Which social media channels (if any) do you think your ideal visitor spends time on? Are you already interacting with them in a marketing capacity?
As a business what are your goals for this year? Please only share goals relevant to your website & all other marketing efforts....
Give me the lay of the land. Tell me about your industry and how you fit into it. I want to know what your current status is. Newcomer or established? Local, regional, or national? Artisanal or mass market?
What brands and/or individuals do you consider competition?
What brands and/or individuals would you consider to be design inspiration?
What makes you or your business unique/special/different?
Who would you like to have access to the website?
Will you be able to provide assets for your website? This would include: all copy (bios, headlines, products, about pages, etc.), images, and a logo or other branding. Will you be interested in hiring us to create some of these elements?
Ask me anything. Tell me anything else I should know.